Move over Ariana Grande, Kylie Jenner, and Jennifer Lopez because there is a new celebrity beauty brand in the works. King Charles is joining the slew of A-listers to create fragrances, and if smelling like an elderly British monarch with unimaginable riches is of interest to you, then the king’s new scent is right up your alley.
Charles has launched a new fragrance in partnership with Truefitt & Hill titled Highgrove Splash, which is inspired by the royal scents lingering in the Highgrove Estate Gardens that us mere mortals could only ever fantasize about smelling—until now.
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Per the product’s official description, Highgrove Splash’s “lively citrus notes mingle with the exquisite essence of cypress, instantly awakening the senses and revealing a heart of serene lavender and exotic copaiba balsam. With vetiver’s grounding presence and cedarwood’s uplifting warmth, the base notes add richness and subtle complexity to this exceptional fragrance.” The fragrance—specifically “crafted for the distinguished gentleman,” according to the site—also contains delicate notes of papyrus and lemon to complete the scent palette.
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Highgrove Splash is currently available to purchase for £135 with all proceeds benefitting Charles’s The Kings Foundation, which supports urban design, architecture, and communities. Sadly, the fragrance is only available to ship throughout the United Kingdom and Northern Ireland, meaning only a select few can actually smell like the king. Stock levels for the fragrance are currently low, so fingers crossed for a Charles x Sephora partnership in the future.
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This isn’t the first time that Charles has proven himself to be a beauty queen (well, king). While he was still the Prince of Wales, he collaborated with British perfume house Penhaligon’s to launch the Highgrove Bouquet scent in August 2022. Labelled “the fragrance of the future”, the perfume focused heavily on eco-friendliness, with the bottle containing 100 percent recyclable materials and all printing using organic ink that didn’t contain mineral oils. The Highgrove Estate served as an inspiration to Charles then, too, focusing on the weeping lime that grows in its gardens.
The Highgrove Gardens shop also sells clothing, accessories, books and other bath and body products, including soaps, perfumes, shaving oils, body lotions and more to bring out your inner princess.